c
o
f
f
e
e
s
h
o
p
A brand identity for a coffee brand.
Mohana Coffee captures the captivating essence of specialty coffee. Its identity draws from the universe of natural flavours: floral, fruit notes and soft cocoa. The coffee recalls intimate moments filled with exquisite aroma and comforting warmth.
The visual language embraces modern, organic vibes and natural materials, reflecting a coffee experience that is both refined and deeply comforting.
Explore the moodboard where the design process has started:
c
r
a
f
t
b
r
a
n
d
The Marga Design logo embodies elegance and creative refinement.
The visual identity conveys an artisan sophistication, capturing in the content creation the eternal beauty of handmade paper art.
The board game inspired by the concept and sculptural works of Miguel Berrocal brings his artistic universe into a playful experience. The visual design reflects the modular beauty and intricate forms characteristic of his art, translating them into engaging game elements and a clear, thoughtfully crafted instruction flyer. This collaborative project offer players a refined encounter with Berrocal’s legacy through both aesthetics and interaction.
Brand storytelling: the Museum of Venetian 18th Century
This project develops a renewed communication strategy aimed at expanding the audience and making cultural content more accessible through a warmer, story-driven tone of voice. In a context where museums often rely on specialist-focused communication, my Master’s thesis highlights the need for more engaging ways to share artistic heritage.
Drawing on an in-depth study of storytelling and insights gained from several case analyses, the work proposes an integrated communication plan translated into concrete applications. The strategy takes shape online, through the blog and social media, and offline, with proposals for guided tours, events, audio-guide updates, exhibition stand interventions, and new visitor support materials—all designed to reveal the narratives behind artworks and create a more meaningful experience for the public.
